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TEAM

Team

OUR TEAM

with you every step of the way

LUCA PENZO

Co-Founder & Director of CONSTRUCTION

GABRIELLE CHAPMAN

MARKETING DIRECTOR

KAREN CORTES

E-DESIGNER

NATASHA PENZO

Co-Founder & Director of Design

SPENCER SIMON

MARKETING AND CLIENT CARE SPECIALIST

ARIEL SONGCO

SITE SUPERVISOR

JIYA PURI

INTERIOR DESIGN COORDINATOR

LEEN BOKR

WEB DEVELOPER & DIGITAL STRATEGIST

Sofia Cerasuolo

DESIGN COORDINATOR

Luca Penzo

Co-Founder & Director of Construction

With over a decade of dedicated experience in real estate development and construction, Luca Penzo is a seasoned professional in his field. As a leader within the Urban Blueprint team, Luca spearheads design, architectural planning, and construction management.

Luca’s unwavering commitment to delivering exceptional customer service sets a high standard. His transparent approach consistently exceeds client expectations and delivers unmatched value. His passion for his craft is deeply rooted in a lineage of builders, with his father and grandfather paving the way. From the earliest chapters of his life, Luca has been fully immersed in the world of construction.

Luca holds a construction management certificate, a REVIT architectural certificate, and a BCIN certification, solidifying his hands-on expertise and unwavering commitment to excellence in his role.

Urban Blueprint’s projects have consistently garnered recognition from esteemed media outlets such as the Globe & Mail, Toronto Life, The Star, Houzz, and Canadian Business. This recognition underscores both Luca’s individual expertise and the company’s steadfast commitment to delivering exceptional service and craftsmanship.

Natasha Penzo

Co-Founder & Director of Design

As the Co-Founder of Urban Blueprint, a forward-thinking design + build firm, and Homekin, a groundbreaking home design + decor venture that bridges consumers with interior designers, Natasha embodies innovation in the housing industry. She is also a real estate broker with The Penzo Team at Chestnut Park. 
 
Guided by her meticulous eye for detail and innate sense of style, Natasha empowers clients to
navigate the worlds of buying, selling, building, and decorating with unwavering confidence. Her multifaceted expertise ensures that every endeavour is executed with precision and flair.
Natasha’s profound impact on the real estate landscape has garnered recognition from esteemed media outlets across the nation, including Globe & Mail, Toronto Life, Toronto Star, HGTV, House & Home, and Style at Home.
 
Her insights and accomplishments have positioned her at the forefront of industry trends.
Complementing her hands-on experience, Natasha holds an MBA from the Schulich School of
Business, specializing in marketing and entrepreneurship. This academic foundation
underscores her strategic approach and her commitment to pushing boundaries in the pursuit of
innovative home solutions.

Andrea Circosta

PROJECT COORDINATOR

With an impressive legacy spanning over two decades of hands-on expertise, Andrea Circosta carries a rich family heritage deeply rooted in the construction industry. From his earliest days in crown moulding installation, Andrea’s journey has transformed into an enduring career working with notable builders and designers across Toronto and the GTA’s most prestigious and sought-after neighbourhoods.

Andrea’s experience has fostered an intrinsic comprehension and genuine reverence for the artistry of construction. Full of innovative ideas, Andrea is adept at finding solutions for projects of every magnitude. Guided by an unwavering commitment to precision, each venture is meticulously curated to surpass the highest benchmarks of quality.

Inspired and motivated by client visions and goals, Andrea is passionate about seeing a space evolve through every phase; conversations become blueprints, blueprints become a job site and finally, the job site becomes a finished home. A valuable member of the Urban Blueprint team as Project Coordinator, Andrea’s unwavering commitment to excellence is evident in his dedication to every facet of project execution, leaving a lasting impression on clients.

Jiya Puri

Interior Design Coordinator

Hailing from the Himalayas in India and a graduate of both Central Saint Martins in London as well as OCAD University in Toronto, Jiya Puri brings a wealth of knowledge and diverse experience to the Urban Blueprint team as an Interior Design Coordinator. Both her academic and professional background have fostered a fresh perspective in design allowing her to bring an element of global elegance with every project.

Jiya’s affinity for detail is innate, a trait that becomes palpable as she finds potential in every space she encounters, a testament to her prowess as a spatial designer. Armed with AutoCAD as her artistic tool, Jiya continues to amaze clients with her ability to bring their visions and ideas to life with intricate design details and plans.

An unquenchable thirst for knowledge continues to propel Jiya’s career. A self-starter always pursuing innovative design techniques and materials, Jiya ensures each project is in keeping with current styles and client desires. Her ability to source pieces and finishes that elevate each project, while aligning with client aesthetics, allows her to breathe life and authenticity into every design.

Gabrielle Chapman

Marketing Director

Gabrielle stands as a seasoned visual and creative authority, meticulously orchestrating the content that graces the entirety of the Penzo Family of Companies’ platforms. After obtaining her BA (Hons.) from the University of Toronto, Gabrielle subsequently pursued a post-graduate degree in Copywriting, which propelled her into a career in advertising copywriting. During this tenure, she contributed to the social strategy of multinational brands, a journey that ultimately unveiled her affinity for diverse industries encompassing fashion, automotive, and technology.

Gabrielle channels her multifaceted experience into her role as the Marketing Director, where she harnesses her passion for real estate and design with impactful marketing strategies. Drawing upon her extensive background in copywriting, Gabrielle oversees the narrative that traverses all corners of The Penzo Team’s digital and print presence.

Spencer Simon

Marketing and Client Care Specialist

In her role as a Marketing and Client Care Specialist, Spencer channels her passion for real estate to effectively communicate and cater to the needs of clients, both past and present. With a discerning eye for design, Spencer utilizes social media not only to strengthen existing relationships but also to forge new connections, employing a strategic and creative approach to crafting social content.

Having obtained her BA from St. Francis Xavier University, Spencer’s academic journey laid the groundwork for her subsequent career in Fashion Marketing and PR. Her extensive knowledge and experience in the field now stand as a valued resource within the team’s arsenal. While fulfilling her current role by assisting the team, Spencer is also dedicating herself to obtaining her real estate license with the aim of joining The Penzo Team as an agent.

Sofia Cerasuolo

design coordinator

Fueled by a passion cultivated through her travels and formative years spent in art school, Sofia has nurtured an innate flair for creativity and a remarkable technical understanding from an early age. Presently, on the path to completing her Bachelor’s Degree in Architectural Science and Project Management (BArchSC(Hons)) at Toronto Metropolitan University, Sofia holds her position as an Intern Designer with Urban Blueprint.

Sofia’s work is a testament to her interdisciplinary enthusiasm, as well as her unwavering dedication to innovation and sustainable design. As an Intern Designer, Sofia embraces each day as an opportunity to apply and grow her skills and knowledge. Through meaningful engagement with clients and involvement with a diverse range of projects, Sofia expands her horizons while remaining a valued member of the team.

Karen Cortes

E-Designer

An accomplished architect with a specialization in interior design specialist, Karen Cortes proudly holds a degree from UDEM Mexico. With her extensive expertise in interior design, Karen brings her talents to Homekin as an E-Designer.

With a remarkable journey spanning over 8 years, Karen has seamlessly blended her creative prowess with a diverse portfolio that extends across the United States, Mexico, and Canada. Her distinctive touch is evident in high-end residential and commercial projects, where she transforms spaces into works of art.

What sets Karen apart is her innate ability to draw inspiration from the world around her. Whether it’s through photography capturing moments in time, the captivating environments she encounters, or the unique lifestyles of her clients, Karen is fueled by her passion to discover and celebrate the beauty within every space.

Ariel Songco

site supervisor

Ariel Songco, an accomplished architect originally from the Philippines, embarked on a transformative journey to the United States, where he spent four dynamic years working across California and New York. During this time, Ariel honed his expertise in both residential and commercial projects, as well as government endeavours, enriching his repertoire with invaluable North American experience. His leadership skills flourished as he supervised large teams, ensuring the successful execution of diverse projects.

In 1998, driven by his passion for construction and unwavering commitment to excellence, Ariel ventured to Canada to continue his career. With a steadfast dedication to his craft, he seamlessly integrated into the Canadian construction landscape, contributing his knowledge and skills to various ventures.

Now, Ariel brings his wealth of experience and proven track record to our team as a site supervisor. His keen eye for detail and deep understanding of each phase of the construction process, coupled with his leadership abilities, positions him as a valuable asset in ensuring the seamless implementation of our projects.

LEEN BOKR

Website Developer & Digital Strategist

An accomplished Website Developer & Digital Strategist with a remarkable tenure exceeding 3 years in the field, Leen Bokr holds a Bachelor’s in Graphic Communications Management from Toronto Metropolitan University and a certification in Design Management from the American University of Sharjah. 

Originating from the vibrant and cosmopolitan city of Dubai, she brings a unique perspective shaped by her multicultural upbringing and diverse experiences. Seamlessly blending creativity with strategic acumen, she excels in crafting captivating online experiences and driving digital strategies. Certified in Google Ads and currently pursuing a Digital Marketing Management Certification from the University of Toronto to master SEM and SMM for driving business success, she leverages her expertise to enhance the digital footprint of Urban Blueprint. 

Proficient in Adobe Creative Suite, website management, and data analysis, Leen thrives in dynamic environments, poised to excel in her role, delivering significant ROI and navigating the evolving digital landscape.

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LUCA PENZO

CO-FOUNDER & DIRECTOR OF CONSTRUCTION

Luca Penzo is a seasoned leader at Urban Blueprint, known for his transparent approach and passion for delivering exceptional value. His expertise in design, architectural planning, and construction management consistently exceeds client expectations.

EDUCATION:
  • Construction Management Certificate
  • REVIT Architectural Certificate
  • BCIN Certification
WORK PHILOSOPHY:

Committed to delivering exceptional customer service through transparency and exceeding client expectations.

FAVORITE DESIGN STYLE:

Blends modern functionality with timeless craftsmanship, drawing inspiration from his family’s builder legacy.

GABRIELLE CHAPMAN

MARKETING DIRECTOR

Gabrielle is a seasoned creative authority and Marketing Director at the Penzo Family of Companies, where she shapes impactful narratives across digital platforms. She leverages her advertising copywriting background to enhance marketing strategies in real estate and design.

EDUCATION:
  • BA (Hons.) – University of Toronto
  • Post-Graduate Degree in Copywriting
WORK PHILOSOPHY:

Believes in crafting compelling narratives that resonate with audiences and elevate brand identity through strategic marketing.

FAVORITE DESIGN ELEMENT:

Passionate about paint colors and wall coverings, excited by the endless options and the evolution of textures and patterns available in today’s design landscape.

KAREN CORTES

E-DESIGNER

Karen is an accomplished architect specializing in interior design, bringing over 8 years of expertise to her role as an E-Designer at Urban Blueprint and Homekin. With a diverse portfolio across the U.S., Mexico, and Canada, she transforms high-end residential and commercial spaces into stunning works of art.

EDUCATION:
  • Degree in Architecture and Interior Design – UDEM, Mexico
WORK PHILOSOPHY:

Karen believes in drawing inspiration from her surroundings to celebrate the unique beauty of each space, ensuring her designs resonate with her clients’ lifestyles.

FAVORITE DESIGN STYLE:

Karen is passionate about creating spaces that reflect the essence of those who inhabit them, emphasizing the importance of personal connection and storytelling in design.

NATASHA PENZO

CO-FOUNDER & DIRECTOR OF DESIGN

Natasha Penzo, Co-Founder of Urban Blueprint and Homekin, merges expertise in interior design and architecture to deliver innovative, client-focused solutions, earning recognition from top media outlets and solidifying her status as a trusted industry leader.

EDUCATION:
  • MBA in Marketing & Entrepreneurship – Schulich School of Business, York University
  • Bachelor’s Degree in Business – Specialized in strategic marketing and leadership
WORK PHILOSOPHY:

Empowering clients with innovative, detail-driven solutions that balance aesthetics and functionality.

FAVORITE DESIGN STYLE:

Combines modern and contemporary elements with a feminine touch, featuring natural stone and clean lines to create inviting, elegant spaces.

SPENCER SIMON

Marketing and Client Care Specialist

Spencer is a Marketing and Client Care Specialist who channels her passion for real estate to effectively communicate with clients and forge new connections. With a discerning eye for design, she employs a strategic approach to social media, enhancing relationships and creating impactful content.

EDUCATION:
  • BA in Political Sciences – St. Francis Xavier University
WORK PHILOSOPHY:

Spencer believes in leveraging strategic communication and design to build strong client relationships and enhance the real estate experience.

PERSONAL DESIGN PREFERENCE:

Spencer finds the bedroom to be her favorite space, emphasizing the importance of creating a cozy sanctuary with luxurious bedding and linens for ultimate comfort.

ARIEL SONGCO

SITE SUPERVISOR

Ariel Songco is an accomplished architect from the Philippines, with extensive experience in residential, commercial, and government projects across the U.S. and Canada. As a site supervisor, he leverages his leadership skills and keen eye for detail to ensure the successful execution of diverse projects.

EDUCATION:
  • Degree in Architecture
WORK PHILOSOPHY:

Ariel believes in a hands-on approach to construction, emphasizing meticulous attention to detail and effective team leadership to achieve project excellence.

PROJECT MANAGEMENT APPROACH:

Ariel is dedicated to maintaining seamless workflows and ensuring timely project completion, with a focus on precision and collaboration across all phases of construction.

JIYA PURI

INTERIOR DESIGN COORDINATOR

Jiya Puri combines her innate attention to detail and spatial design skills to elevate each project with global elegance and innovative techniques. Her ability to source unique finishes and align with client aesthetics ensures that every design is both authentic and stylish.

EDUCATION:
  • Bachelor’s Degree in Environmental Design – OCAD University, Toronto
  • Diploma in Interior Design – Central Saint Martins, London
  • Certifications in AutoCAD and Spatial Design
WORK PHILOSOPHY:

Believes in harnessing innovative design techniques to create authentic spaces that reflect clients’ unique visions.

FAVORITE DESIGN STYLE:

Wabi-Sabi, a Japanese philosophy that celebrates natural and raw beauty, blending global influences with contemporary elegance to create warm, inviting spaces.

LEEN BOKR

WEBSITE DEVELOPMENT AND DIGITAL STRATEGY

Leen Bokr is a skilled Website Developer and Digital Strategist with over 3 years of experience, combining creative design with strategic digital solutions. She brings a unique perspective shaped by her multicultural background, driving results for Urban Blueprint.

EDUCATION:
  • Post-Graduate Certificate in Digital Marketing Management, University of Toronto
  • Bachelor’s in Graphic Communications Management, Toronto Metropolitan University
  • Certification in Design Management, American University of Sharjah
  • Employer Brand Strategist
WORK PHILOSOPHY:

Believes in fusing creativity with data-driven strategies to craft online experiences that deliver measurable results.

PERSONAL DESIGN PREFERENCE:

Leen enjoys minimalist web designs that focus on functionality, intuitive navigation, and sleek, modern aesthetics.