logo

About Us

About Us

About Us

OUR STORY

The founders of Urban Blueprint come from a long line of distinguished builders and developers, committed to building quality custom homes. With combined experience of over 50 years, Urban Blueprint was founded to fill a niche in the market providing luxury and customized service to the renovation market.  Working with clients from start to finish, from design and conceptual phases, construction management, and right up to interior design, the Urban Blueprint team is with you every step of the way.

OUR STORY

The founders of Urban Blueprint come from a long line of distinguished builders and developers, committed to building quality custom homes. With combined experience of over 50 years, Urban Blueprint was founded to fill a niche in the market providing luxury and customized service to the renovation market.  Working with clients from start to finish, from design and conceptual phases, construction management, and right up to interior design, the Urban Blueprint team is with you every step of the way.

Natasha Penzo

Co-Founder & Director of Design

Luca Penzo

Co-Founder & Director of Construction

As the Co-Founder of Urban Blueprint, a forward-thinking design + build firm, and Homekin, a groundbreaking home design + decor venture that bridges consumers with interior designers, Natasha embodies innovation in the housing industry. She is also a real estate broker with The Penzo Team at Chestnut Park. 
 
Guided by her meticulous eye for detail and innate sense of style, Natasha empowers clients to navigate the worlds of buying, selling, building, and decorating with unwavering confidence. Her multifaceted expertise ensures that every endeavour is executed with precision and flair.

Natasha’s profound impact on the real estate landscape has garnered recognition from esteemed media outlets across the nation, including Globe & Mail, Toronto Life, Toronto Star, HGTV, House & Home, and Style at Home.
 
Her insights and accomplishments have positioned her at the forefront of industry trends. Complementing her hands-on experience, Natasha holds an MBA from the Schulich School of Business, specializing in marketing and entrepreneurship. This academic foundation underscores her strategic approach and her commitment to pushing boundaries in the pursuit of
innovative home solutions.

With over a decade of dedicated experience in real estate development and construction, Luca Penzo is a seasoned professional in his field. As a leader within the Urban Blueprint team, Luca spearheads design, architectural planning, and construction management.

Luca’s unwavering commitment to delivering exceptional customer service sets a high standard. His transparent approach consistently exceeds client expectations and delivers unmatched value. His passion for his craft is deeply rooted in a lineage of builders, with his father and grandfather paving the way. From the earliest chapters of his life, Luca has been fully immersed in the world of construction.

Luca holds a construction management certificate, a REVIT architectural certificate, and a BCIN certification, solidifying his hands-on expertise and unwavering commitment to excellence in his role.

Urban Blueprint’s projects have consistently garnered recognition from esteemed media outlets such as the Globe & Mail, Toronto Life, The Star, Houzz, and Canadian Business. This recognition underscores both Luca’s individual expertise and the company’s steadfast commitment to delivering exceptional service and craftsmanship.

Natasha Penzo

Co-Founder & Director of Design

Prior to Urban Blueprint, Natasha worked for over seven years in marketing and public relations. Natasha earned her MBA from Schulich School of Business in finance and entrepreneurship. She earned her HBA from University of Toronto and studied at Oxford University. At Urban Blueprint, Natasha is charged with overseeing marketing, strategy and sales, and client relations.

Luca Penzo

Co-Founder & Director of Construction

Prior to Urban Blueprint, Luca worked for a real estate development company as a Site Supervisor and Project Manager. Following in his father and grandfather’s footsteps, as early as he can remember, Luca was on the job site and takes an innovate approach to the traditional design method. Luca holds his construction management certificate, REVIT architectural certificate, and BCIN. At Urban Blueprint, Luca spearheads design and project management.

WHAT OUR CLIENTS SAY

CLIENTS WHO FEEL RIGHT AT HOME

Jeff Dutton
Jeff Dutton
2021-03-18
Excellent design and build services. We had our whole house designed/renovated by Urban Blueprint, and it was a wonderful experience. No stress. Very fast. We had a contract and everything was done as agreed for the price agreed on time. Both Natasha and Luca are very nice people as are their workers. All work was excellent quality and if I had any comments or concerns, they were remedied immediately (which is not unexpected on a whole-house renovation). I would highly recommend this firm for your renovation or new build in Toronto. We liked and trusted them so much that we had them build a new backyard and basement office a year after they finished the original renovation.
Kathryn Decker
Kathryn Decker
2021-03-17
Could not recommend more!! I’m delighted with both their design and renovation work.
Michael Malleson
Michael Malleson
2021-03-17
Urban Blueprint did both the design and general contracting for a major renovation (ie complete gut job, basement being made deeper, stunningly beautiful rebuild) of what has now become our beloved family home. My wife and I are very pleased with the result. Luca and Natasha turned out to be intelligent, skilled, fair and above all 100% honest throughout all my dealings with them. I strongly recommend.
Melissa Bubb-Clarke
Melissa Bubb-Clarke
2021-03-11
We have really enjoyed working with Luca, Natasha and the team at Urban Blueprint (Ariel is amazing!). The project started on time and they managed both our expectations and budget throughout. The team is responsive and nimble to react and provide solutions as needed. Most importantly our home was ready for our move in date, no small feat during a pandemic! Melissa Bubb-Clarke & John Omazic
Jack Wang
Jack Wang
2021-02-26
Urban Blueprint has provided us with excellent service and great communications. Luca and Natasha have been wonderful to work with, listening to our input carefully and providing helpful suggestions based on their experience. Highly recommended!

WHAT OUR CLIENTS SAY

CLIENTS WHO FEEL RIGHT AT HOME

Jeff Dutton
Jeff Dutton
2021-03-18
Excellent design and build services. We had our whole house designed/renovated by Urban Blueprint, and it was a wonderful experience. No stress. Very fast. We had a contract and everything was done as agreed for the price agreed on time. Both Natasha and Luca are very nice people as are their workers. All work was excellent quality and if I had any comments or concerns, they were remedied immediately (which is not unexpected on a whole-house renovation). I would highly recommend this firm for your renovation or new build in Toronto. We liked and trusted them so much that we had them build a new backyard and basement office a year after they finished the original renovation.
Kathryn Decker
Kathryn Decker
2021-03-17
Could not recommend more!! I’m delighted with both their design and renovation work.
Michael Malleson
Michael Malleson
2021-03-17
Urban Blueprint did both the design and general contracting for a major renovation (ie complete gut job, basement being made deeper, stunningly beautiful rebuild) of what has now become our beloved family home. My wife and I are very pleased with the result. Luca and Natasha turned out to be intelligent, skilled, fair and above all 100% honest throughout all my dealings with them. I strongly recommend.
Melissa Bubb-Clarke
Melissa Bubb-Clarke
2021-03-11
We have really enjoyed working with Luca, Natasha and the team at Urban Blueprint (Ariel is amazing!). The project started on time and they managed both our expectations and budget throughout. The team is responsive and nimble to react and provide solutions as needed. Most importantly our home was ready for our move in date, no small feat during a pandemic! Melissa Bubb-Clarke & John Omazic
Jack Wang
Jack Wang
2021-02-26
Urban Blueprint has provided us with excellent service and great communications. Luca and Natasha have been wonderful to work with, listening to our input carefully and providing helpful suggestions based on their experience. Highly recommended!

SEE US ON SOCIAL

DISCOVER WHAT YOUR HOME COULD BE

SUBSCRIBE TO OUR NEWSLETTER

SUBSCRIBE TO OUR NEWSLETTER